Compare Your Stats vs. Your Competitors
Are your clients less than impressed by your Web site’s stats? How does your web traffic compare with your competitors?
It’s important to keep track of your Web site’s statistics. These numbers can tell you where your site is excelling and where it is falling flat. Having detailed stats is a good way to show your clients the potential your Web site offers. Even if you have stats through your hosting provider, it would still be a good idea to sign up for a free service like Google Analytics. Google Analytics provides a lot of useful information and it is a great source to check your current stats against.
Having detailed stats is important but it would be even better if you could prove that you get more traffic to your Web site than your competition. If you know where to look it should only take a few minutes to compare your station’s Web site to your competitors.
There are many sites on the web that will give you a good idea how your site compares to your competitors. Three free sites are Alexa.com, Compete.com, and Quantcast.com. All you have to do is input your site’s URL and your competition’s URL to get a graph that displays the results. These sites aren’t 100% accurate but they do give you an idea how your site measures up. If you are way ahead of the competition then keep the good work up, if not then you have some work to do.
Just like ratings for traditional radio, Web site stats are becoming increasingly important to clients. Going into a meeting with hard numbers and a comparison chart showing how you compare to your competitors can go a long way.
It is also important to be familiar with common technology terms. Being an educated sales person can give you an edge over the competition and give you more credibility in the client’s eyes. Visit the RadioGlue Resources page for definitions of common internet, advertising, technology and design terms.
–Tom Stark, Partner, RadioGlue. tom@radioglue.com – 732.416.0900
Let RadioGlue help you with your new technology initiatives. Contact Tom for more information.
Tags: alexa, analytics, compare, compete, google, numbers, online, quantcast, sales, statistics, stats, website
October 30th, 2008 at 7:34 am
Firstly, in Snapshot one can compare only three sites. Secondly, sites with less that 10000 uniques are excluded and thirdly, this is available only for the US audience. These three limitations still keep Google the favorite followed by http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa.