Does The Long Tail Apply to Mobile Music?
Chris Anderson’s long tail theory posits that technology has enabled companies to earn significant revenue by selling seemingly insignificant amounts of lots of lesser-known media, in addition to the tried and true method of selling millions of copies of a few hits. While there’s plenty of evidence to support his theory in the music world, attendees of the conference heard one executive claim that the long tail is dead, insofar as mobile music goes. [MORE]