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Archive for March, 2009

More streaming radio apps for iPhone

Thursday, March 26th, 2009

Radio ParadiseSlacker RadioCollege Radio Tuner, and Tuner Internet Radio are four applications that, in principle, do exactly the same thing: stream Internet radio to your iPhone or iPod touch. But, while they’re designed to perform the same task, each of these apps has a completely different focus. [MORE]

Source: Macworld

Cadillac rolls out in-car Internet access

Thursday, March 19th, 2009

Cadillac has announced the availability of an in-car wireless Internet option on its CTS sport sedan beginning in April. The new option will be called Cadillac WiFi (sic) by Autonet and be dealer-installed. [MORE]

Source: cnet

Commerical radio is dead: Why CBS Radio’s K-Rock format switch in New York won’t make a bit of difference in fight against technological irrelevance

Thursday, March 12th, 2009

…young people are not turning on their radio to discover new music; they’re certainly not sticking around through the commercials to listen to new music on a radio station. No, sir, that’s what the Internet is for, and that’s why your business has no future. [MORE]

Source: CruchGear

Selling Radio as an Interactive Medium

Monday, March 2nd, 2009

Radio has long been recognized as the theater of the mind but more and more it is becoming an interactive medium. New interactive technologies are opening up new and possibly fruitful opportunities for radio stations – but they also require a fresh new approach for salespeople.

Today selling radio also includes online sponsorships, videos, text messaging, online streams, podcasts, display ads, etc. One size fits all packages are not the way to go when you have so many new weapons in your arsenal. To be successful, account executives must create custom solutions that both benefit their clients and the radio station they represent. The perfect ad buy not only brings in fresh new revenue but also drives traffic to the on-air product and reinforces the power of your station.

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