The world of radio station streaming just became more competitive. Pandora, the largest internet radio provider, signs a deal with Ando Media that will put its ratings side-by-side with station webcasts. Ando EVP Paul Krasinski says advertisers will get a “truer picture” of how large the internet radio audience is.

Source: Inside Radio

…the most desired feature was the ability to connect an iPod or other MP3 player to the vehicle… [MORE]

Source: Radio Ink

Industry experts say that radio can embrace technology and sustain its popularity. Growing sales of digital sets worldwide certainly lend strength to that theory. [MORE]

Source: BBC News

New technologies have made radio a visual medium. In order to compete, stations need to have interactive Web sites with photos, blogs, podcasts, downloads, polls, contests, and video. Due to the popularity of videos online, DJs are becoming VJs. On-air personalities are online personalities creating video blogs, behind the scenes videos, music news videos, promotional videos with advertisers, etc.

Is this good or bad? That kind of depends on the content you create and how comfortable you personalities are in front of a camera. If you are capable of creating a compelling product with relatable hosts than this can be great. If you can’t then don’t waste your time cheapening your brand. (more…)