The firm, Paragon Media Strategies, reports that 14- to 24-year-olds mostly say their radio listening has increased over the last year or two, while they said the opposite last year. [MORE]
What is radio going to look like in the future? There are a lot of opinions, both positive and negative. One strong possibility is that radio is going evolve into something new and exciting – something beyond terrestrial and satellite. A new breed of smartphones are on the streets and shaking things up, including radio. Are you ready for Radio 2.0?
With T-Mobile launching it’s iPhone-like G1 based on Google’s Android software, more mobile music applications will be in the hands of the general public. This new breed of smartphones are intuitive and feature rich. It doesn’t take the average person very long to learn how to navigate and use many of the powerful features these devices provide, including music related apps that are a very popular application category. With Pandora, Last.fm, and the ability to access a multitude of radio station’s streams, more and more people are finding that radio transmissions aren’t the only way to get the music they like. Smartphones still have issues with connection speeds, battery life, etc. but eventually these issues will be worked out.
Arbitron’s July PPM numbers show 7% of PPM panelists listened to online radio simulcasts last month. Numbers are even higher among those who are employed fulltime, where online listening jumps to 11%. With most listening between 9 and 5, Arbitron VP Bill Rose says “It’s definitely a workplace phenomenon.” [MORE]