RadioGlue » google http://radioglue.com/radioblog News and Information for the Radio Industry Mon, 15 Feb 2010 19:38:57 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Radio Tunes Out Google in Rare Miss for Web Titan http://radioglue.com/radioblog/2009/05/radio-tunes-out-google-in-rare-miss-for-web-titan/ http://radioglue.com/radioblog/2009/05/radio-tunes-out-google-in-rare-miss-for-web-titan/#comments Wed, 13 May 2009 19:19:52 +0000 RadioGlue http://radioglue.com/radioblog/?p=302 Google Inc.’s foray into selling radio ads was supposed to show how its online-advertising brainpower could revolutionize an old-fashioned people business. [MORE]

Source: The Wall Street Journal
]]> http://radioglue.com/radioblog/2009/05/radio-tunes-out-google-in-rare-miss-for-web-titan/feed/ 0 Google Pulls The Plug On Its Radio Ads; Retreats To What It Knows Best http://radioglue.com/radioblog/2009/02/google-pulls-the-plug-on-its-radio-ads/ http://radioglue.com/radioblog/2009/02/google-pulls-the-plug-on-its-radio-ads/#comments Fri, 13 Feb 2009 14:46:08 +0000 RadioGlue http://radioglue.com/radioblog/?p=287 Google is pulling the plug on its Google Audio Ads and Adsense for Audio products, and is looking to sell off its Google Radio Automation software business. [MORE]

Source: TechCrunch
]]> http://radioglue.com/radioblog/2009/02/google-pulls-the-plug-on-its-radio-ads/feed/ 0 Compare Your Stats vs. Your Competitors http://radioglue.com/radioblog/2008/10/compare-your-stats-vs-your-competitors/ http://radioglue.com/radioblog/2008/10/compare-your-stats-vs-your-competitors/#comments Tue, 28 Oct 2008 20:41:03 +0000 RadioGlue http://radioglue.com/radioblog/?p=250

Are your clients less than impressed by your Web site’s stats? How does your web traffic compare with your competitors?

It’s important to keep track of your Web site’s statistics. These numbers can tell you where your site is excelling and where it is falling flat. Having detailed stats is a good way to show your clients the potential your Web site offers. Even if you have stats through your hosting provider, it would still be a good idea to sign up for a free service like Google Analytics. Google Analytics provides a lot of useful information and it is a great source to check your current stats against.

Having detailed stats is important but it would be even better if you could prove that you get more traffic to your Web site than your competition. If you know where to look it should only take a few minutes to compare your station’s Web site to your competitors.

There are many sites on the web that will give you a good idea how your site compares to your competitors. Three free sites are Alexa.com, Compete.com, and Quantcast.com. All you have to do is input your site’s URL and your competition’s URL to get a graph that displays the results. These sites aren’t 100% accurate but they do give you an idea how your site measures up. If you are way ahead of the competition then keep the good work up, if not then you have some work to do.

Just like ratings for traditional radio, Web site stats are becoming increasingly important to clients. Going into a meeting with hard numbers and a comparison chart showing how you compare to your competitors can go a long way.

It is also important to be familiar with common technology terms. Being an educated sales person can give you an edge over the competition and give you more credibility in the client’s eyes. Visit the RadioGlue Resources page for definitions of common internet, advertising, technology and design terms.

–Tom Stark, Partner, RadioGlue. tom@radioglue.com – 732.416.0900
Let RadioGlue help you with your new technology initiatives. Contact Tom for more information.

]]> http://radioglue.com/radioblog/2008/10/compare-your-stats-vs-your-competitors/feed/ 1 Google Wireless Plan Angers Audio-Equipment Makers http://radioglue.com/radioblog/2008/08/google-wireless-plan-angers-audio-equipment-makers/ http://radioglue.com/radioblog/2008/08/google-wireless-plan-angers-audio-equipment-makers/#comments Wed, 20 Aug 2008 15:58:16 +0000 RadioGlue http://radioglue.com/radioblog/?p=177 Wireless audio-equipment manufacturers and producers of live events are up in arms against Google’s efforts to open up a little-used patch of radio spectrum. [MORE]

Source: Wired
]]> http://radioglue.com/radioblog/2008/08/google-wireless-plan-angers-audio-equipment-makers/feed/ 0 Google Uses YouTube To Try To Rally Public Support For WiFi 2.0 http://radioglue.com/radioblog/2008/08/google-uses-youtube-to-try-to-rally-public-support-for-wifi-20/ http://radioglue.com/radioblog/2008/08/google-uses-youtube-to-try-to-rally-public-support-for-wifi-20/#comments Mon, 18 Aug 2008 18:12:44 +0000 RadioGlue http://radioglue.com/radioblog/?p=170 The fate of an important chunk of wireless spectrum in the U.S. is being decided by the FCC, and Google wants to rally public support for turning this spectrum over to unlicensed uses, just like we do today with WiFi. [MORE]

Source: TechCrunch
]]> http://radioglue.com/radioblog/2008/08/google-uses-youtube-to-try-to-rally-public-support-for-wifi-20/feed/ 0 Radiohead Open Sources a Music Video http://radioglue.com/radioblog/2008/07/radiohead-open-sources-a-music-video/ http://radioglue.com/radioblog/2008/07/radiohead-open-sources-a-music-video/#comments Fri, 18 Jul 2008 16:02:12 +0000 RadioGlue http://radioglue.com/radioblog/?p=107 Radiohead has teamed up with Google to release the data for the promo as open source using a Creative Commons license. [MORE]

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