Listen to the top (music) radio stations around the country and you will hear a great mix of music for the masses. Experienced program directors know that success hinges on the right mix of popular artists, up-and-comers, and an occasional surprise or two. This intricate balancing act will keep a mass audience coming back day after day, but what happens when that same audience goes online? Music for the masses becomes music for me.

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No one knows exactly when Apple commercials morphed into musical tastemakers, but being featured in an Apple ad doesn’t just turn musicians into household names — it often translates to a substantial increase in sales. [MORE]

Source: Variety