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Posts Tagged ‘listeners’

Firm Claims People Like Different Music Online

Wednesday, November 19th, 2008

…a Madison, Wisconsin-based upstart called Networked Insights has issued a report claiming that on social networks and other interactive destinations, listeners prefer a different set of music than they do when listening to the radio or shopping for tunes to purchase. [MORE]

Source: Wired

Radio makes mobile progress

Thursday, October 2nd, 2008

The quest to put a radio tuner in every mobile device continues to move forward. Talks among radio groups, the NAB, cell phone carriers and the FCC are in motion, and if all goes well, supporters believe within five years every portable device could be equipped with a radio chip. Emmis CEO Jeff Smulyan says “It’s the next big thing for the industry.”

Source: Inside Radio

Social or Anti-Social

Monday, August 11th, 2008

Is your station ready to join the social? Social network sites such as Facebook and MySpace are huge. Out of all of the millions of sites in the world, Facebook is ranked #5 and MySpace is ranked #7 according to Alexa.com. So is it time to test the social waters? Let’s find out.

What’s so great about having your own social network? Primarily it’s a great way to interact with your listeners and earn their loyalty. It’s empowering for your listeners to be able to post on their favorite station’s social site. They feel like they have a say in the station and to a small degree they do. If you have a bunch of people say that they would love to hear the new Coldplay single and you put it in rotation, they feel like you listen to them and care about them. (more…)