Listen to the top (music) radio stations around the country and you will hear a great mix of music for the masses. Experienced program directors know that success hinges on the right mix of popular artists, up-and-comers, and an occasional surprise or two. This intricate balancing act will keep a mass audience coming back day after day, but what happens when that same audience goes online? Music for the masses becomes music for me.

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Chris Anderson’s long tail theory posits that technology has enabled companies to earn significant revenue by selling seemingly insignificant amounts of lots of lesser-known media, in addition to the tried and true method of selling millions of copies of a few hits. While there’s plenty of evidence to support his theory in the music world, attendees of the conference heard one executive claim that the long tail is dead, insofar as mobile music goes. [MORE]

Source: Wired