In a move that reflects the growing importance of digital revenues to radio’s bottom line, CBS Radio is reorganizing its top management, the radio group’s president and CEO Dan Mason announced earlier this week. [MORE]

Source: MediaPost

Is your station ready to join the social? Social network sites such as Facebook and MySpace are huge. Out of all of the millions of sites in the world, Facebook is ranked #5 and MySpace is ranked #7 according to Alexa.com. So is it time to test the social waters? Let’s find out.

What’s so great about having your own social network? Primarily it’s a great way to interact with your listeners and earn their loyalty. It’s empowering for your listeners to be able to post on their favorite station’s social site. They feel like they have a say in the station and to a small degree they do. If you have a bunch of people say that they would love to hear the new Coldplay single and you put it in rotation, they feel like you listen to them and care about them. (more…)

Radiohead has teamed up with Google to release the data for the promo as open source using a Creative Commons license. [MORE]