Nineteen percent of internet users say they have downloaded a podcast, according to a new report from the Pew Internet and American Life Project. [MORE]

Source: Wired

Posted by Tom Stark

I’m always amazed when I talk to people in the radio industry about podcasts only to find out that they really don’t know what a podcast is. Many people believe that a podcast is any file on their website that listeners download, but podcasts are much more powerful and compelling than that.

So what is a podcast and why is it so great? Well a podcast is an ongoing audio/video series that your listeners can subscribe to. After subscribing to your podcast, your listeners will automatically receive your latest update as soon as it is posted. In order to do this your listeners will need an “aggregator“, which is a piece of software such as iTunes, to automatically download your latest podcast when it’s available. I know all this may sound confusing but once a podcast is set-up, it is just matter of updating it. (more…)