Radio has long been recognized as the theater of the mind but more and more it is becoming an interactive medium. New interactive technologies are opening up new and possibly fruitful opportunities for radio stations – but they also require a fresh new approach for salespeople.

Today selling radio also includes online sponsorships, videos, text messaging, online streams, podcasts, display ads, etc. One size fits all packages are not the way to go when you have so many new weapons in your arsenal. To be successful, account executives must create custom solutions that both benefit their clients and the radio station they represent. The perfect ad buy not only brings in fresh new revenue but also drives traffic to the on-air product and reinforces the power of your station.

(more…)

The high royalty costs associated with streaming licensed songs seem to have finally caught up to the service, which until now has primarily used image-based advertising. [MORE]

Source: TechCrunch

On the streaming-music front in particular, the sad reality is that advertising revenue isn’t, and may never be, there to fully support the music industry’s wishful-thinking profit margins. [MORE]

Source: AdvertisingAge

In a move that reflects the growing importance of digital revenues to radio’s bottom line, CBS Radio is reorganizing its top management, the radio group’s president and CEO Dan Mason announced earlier this week. [MORE]

Source: MediaPost