Posts Tagged ‘sales’
Borrell: Say goodbye to the yellow pages
Wednesday, July 30th, 2008Borrell Research predicts 39% of yellow page revenues will vanish as local advertisers shift spending to the internet. But that doesn’t mean radio has one less competitor. Borrell says directory publishers have “unleashed a newly-trained army of local sales people to hunt down this migrating money.” The firm says yellow page sales reps have been cross-trained and are now doing battle with radio and other local media to win online dollars.
Source: Inside Radio
Mid Year Music Biz Report Card: CDs Down, Digital Sales Up, Tours Steady
Tuesday, July 29th, 2008Though Lil Wayne and Coldplay have both done blockbuster numbers, the first half of 2008 saw the further stagnation of CD sales. [MORE]