While it may be good for Verizon, the additional charge is not good for any service that sends out millions of SMS messages each month. The move caught a lot of Internet companies, SMS aggregators, and media companies by surprise. [MORE]
Texting (SMS) is huge and many stations have a texting program or are thinking about adding one. If you are the later, there are a few things to consider before you take the plunge. Is texting right for your station or is it going to be monthly money pit that is a drain on your resources?
Take a look at your station and think about your station’s audience. While text messaging companies may say that parents and soccer moms do a lot of texting, it is mainly a tool for the youth. Teens and twenty somethings might not own text messaging, but they have embraced it as another way of communicating. If your demo skews from teens to thirty somethings you are more likely to get a big response with a text messaging program. Not to say that a station with an older demo won’t have success, it will just be easier with a young demo. (more…)