Pandora is Out of the Box
Wednesday, July 16th, 2008
Posted by Tom Stark
The online radio station – Pandora is out of the box, i.e. your computer, and roaming freely around the world. How did this happen? Apple launched its new App Store for the iPhone and iPod Touch on July 10th, giving birth to hundreds of useful mobile applications. One of the most popular apps so far is the mobile version of Pandora.
What does this mean for terrestrial stations? To be blunt, it’s scary. Think of this, listeners control the programming of their own station and they can listen to it anywhere without advertisements. All the buzz we’ve been hearing about mobile devices is now showing some real signs of life. The industry is going to have to embrace technology and innovate to survive. For an example of what new technologies can do, take a look at what the internet did to the newspaper industry. (more…)
