Radio has long been recognized as the theater of the mind but more and more it is becoming an interactive medium. New interactive technologies are opening up new and possibly fruitful opportunities for radio stations – but they also require a fresh new approach for salespeople.

Today selling radio also includes online sponsorships, videos, text messaging, online streams, podcasts, display ads, etc. One size fits all packages are not the way to go when you have so many new weapons in your arsenal. To be successful, account executives must create custom solutions that both benefit their clients and the radio station they represent. The perfect ad buy not only brings in fresh new revenue but also drives traffic to the on-air product and reinforces the power of your station.

(more…)

While it may be good for Verizon, the additional charge is not good for any service that sends out millions of SMS messages each month. The move caught a lot of Internet companies, SMS aggregators, and media companies by surprise. [MORE]

Source: TechCrunch

Posted by Tom Stark

Texting (SMS) is huge and many stations have a texting program or are thinking about adding one. If you are the later, there are a few things to consider before you take the plunge. Is texting right for your station or is it going to be monthly money pit that is a drain on your resources?

Take a look at your station and think about your station’s audience. While text messaging companies may say that parents and soccer moms do a lot of texting, it is mainly a tool for the youth. Teens and twenty somethings might not own text messaging, but they have embraced it as another way of communicating. If your demo skews from teens to thirty somethings you are more likely to get a big response with a text messaging program. Not to say that a station with an older demo won’t have success, it will just be easier with a young demo. (more…)