New technologies have made radio a visual medium. In order to compete, stations need to have interactive Web sites with photos, blogs, podcasts, downloads, polls, contests, and video. Due to the popularity of videos online, DJs are becoming VJs. On-air personalities are online personalities creating video blogs, behind the scenes videos, music news videos, promotional videos with advertisers, etc.

Is this good or bad? That kind of depends on the content you create and how comfortable you personalities are in front of a camera. If you are capable of creating a compelling product with relatable hosts than this can be great. If you can’t then don’t waste your time cheapening your brand. (more…)

Radio has long been recognized as the theater of the mind but more and more it is becoming an interactive medium. New interactive technologies are opening up new and possibly fruitful opportunities for radio stations – but they also require a fresh new approach for salespeople.

Today selling radio also includes online sponsorships, videos, text messaging, online streams, podcasts, display ads, etc. One size fits all packages are not the way to go when you have so many new weapons in your arsenal. To be successful, account executives must create custom solutions that both benefit their clients and the radio station they represent. The perfect ad buy not only brings in fresh new revenue but also drives traffic to the on-air product and reinforces the power of your station.

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Some YouTube users are mounting a growing revolt against the site’s new audio scheme, which has degraded the sound quality of clips on the site by running them through an audio processor that wreaks havoc with songs’ dynamic range, diminishing their sound quality. [MORE]

Source: Wired

LiveStreaming video service Mogulus will announce a new round of financing later today. The size of the investment won’t be disclosed, although we’ve heard from a source that it is in the $10 million range. [MORE]

Source: TechCrunch

CBS Radio said Wednesday it is launching a new online video platform, operated by WorldNow, to facilitate the online business of its 140 radio station Web sites. [MORE]

Source: MediaPost