Video For Radio
Monday, April 13th, 2009
New technologies have made radio a visual medium. In order to compete, stations need to have interactive Web sites with photos, blogs, podcasts, downloads, polls, contests, and video. Due to the popularity of videos online, DJs are becoming VJs. On-air personalities are online personalities creating video blogs, behind the scenes videos, music news videos, promotional videos with advertisers, etc.
Is this good or bad? That kind of depends on the content you create and how comfortable you personalities are in front of a camera. If you are capable of creating a compelling product with relatable hosts than this can be great. If you can’t then don’t waste your time cheapening your brand. (more…)
